Franchise Opportunities | Coerver Coaching
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Become part of the World's No.1 Soccer Skills Teaching Method

Whether you’re a savvy business person with an interest in football, or a passionate footballer wanting to go into business, a Coerver® Coaching Franchise is ideal.

17 Franchises of equal opportunity are available across New Zealand, to provide world-class Coerver® football coaching programmes for children of all ages and abilities.


You have the freedom to be a coaching or non-coaching Coerver® Franchise owner. The main requirement is that you’re a hard worker with an entrepreneurial spirit.


This is a great opportunity to run your own business with rewarding outcomes, whilst maintaining a good work/life balance.

Global Coerver® brand - successful, proven & trusted

Become part of the world’s largest football technical skills coaching business!

Coerver® Coaching operates successfully around the world as a Franchise system, with a loyal customer base in over 50 countries. The brand has been built up over 38 years and Coerver® has been an adidas partner for 29 years.

Football is one of New Zealand’s fastest-growing participation sports. With New Zealand co-hosting the FIFA Women’s World Cup in 2023, media coverage will add to football’s popularity here and the demand for high quality football coaching programmes for children.

Rene Meulensteen Endorsement

Former Manchester United First Team Coach and current Australian Men's National Team Assistant Coach, Rene Meulensteen, describes how Coerver Coaching has influenced his coaching and how Coerver Coaching can benefit players, clubs and federations across the globe:

Dieter Svoboda


Coerver® Coaching Preston & Melbourne (Australia)

“I have been involved in Coerver Coaching for over 18 years, and a Franchisee for 7 years. I believe it is the best system worldwide in developing skilful, creative players; grass roots and elite players alike.

I have received great technical support with regular technical up-dates, and continuous development of the program. There’s also great business support with start-up information, comprehensive business training, policies supplied, annual conferences, and working in partnership with one of the best-known sporting brands, adidas.

I recommend a Coerver Coaching Franchise to anyone who would like to make a difference in the development of football players.”

Dieter Svoboda (left) & Coerver® Coaching co-Founder, Alfred Galustian


We aim to make Coerver® a household name in New Zealand for football coaching.

New Zealand Master Franchisor, Shannon Thomas, brought a wealth of business experience and football knowledge to the role. Shannon also operates the Coerver® Coaching Tāmaki Franchise in Auckland.


“I have lived and breathed football from a young age … And often dreamed about combining my love for the game, with my business skills,’ he says. “Coerver® Coaching is for children of all abilities. We provide a fun, safe and inclusive environment for improving technical football skills, developing creativity, and confidence on and off the field.”


Learn more about Coerver® Coaching NZ

Parent Testimonials - Coerver® Coaching NZ

‘He would go every day if he could! Ryker has gone from strength to strength - he’s now playing Prem level for his club. You can see the difference in his skill, ability to read the play and overall abilities. Coerver’s expertise has been critical to his development and confidence … continuing to light the fire he has for football.’ - Fiona Tolich


‘Toby has learnt so much and really enjoys training. There are a range of ages and abilities - this helped build his confidence. As parents who aren’t football players it’s incredibly useful to have the follow-up email and videos about what was worked on in each session and what kids are needing to practise at home.’ - Suze Oh


‘Fun yet challenging drills adapted to each player´s level of play. The ball mastery and finishing drills especially helped fine tune his game. I would highly recommend the programme to any player wanting to work on their weak points or improve their all-around game.’ - Lisandro Bordaverri

Exceptional Training, Support & Resources
Coerver® Coaching provides Franchisees with an unrivalled level of ongoing training, management support and resources.

We mentor Franchisees and provide full training in business operations and technical Coaching training out on the field, for you and/or your coaches. The Coerver® Coaching NZ office also provides ongoing support and guidance.


We organise business and technical meetings, webinars, local and national marketing campaigns and supplier agreements. We also provide a comprehensive Operations Manual, Brand Guidelines Manual, document templates, marketing imagery and more.


You’ll also gain access to 38 years of Intellectual Property (IP) developed by Coerver® - enabling you to run Coerver® Coaching sessions using our unique, world-renowned ball mastery techniques, 1 v 1 game moves and small-sided drills and games.

Becoming a franchise Owner

Application Process

1. Submit Your Details

Simply fill out and submit your details in the Contact Form at the bottom of this page. You’ll receive an email from Coerver® Coaching NZ with preliminary information and a guide to the next steps.

2. Sign NDA | Initial Call/Presentation

To protect the IP (Intellectual Property) Coerver® has developed over 38 years, we’ll require you to sign an NDA (Non-Disclosure Agreement).

We’ll then arrange a 30-minute phone call/meeting/video call with the NZ Master Franchisor, Shannon Thomas. Provided both you and Coerver® are interested in the next step, we’ll invite you to submit an Application.

3. Application Form

In the Application Form you can tell us more about yourself, your background and how we can assist you with the Application process.

4. Due Diligence & Business Planning Exercise (BPE)

To ensure you understand all aspects of the business and that you’re properly prepared to start being a Franchisee, it’s important to complete your own Due Diligence on the franchise opportunity.

The BPE will prompt you to research and plan for the potential launch of a Coerver® Coaching business in your proposed territory.

We’ll assist you with the BPE if you need help.

5. Welcome to the Coerver® Team!

After the steps above, you and Coerver® have a decision to make: do we both want to partner together? If both parties are confident in moving forward, Coerver® Coaching awards a franchise! Coerver® Franchise Agreements are for 5 years, plus 5 year option.

Depending on the territories available, legal processes and training, it generally takes approximately 4-8 weeks to open a Franchise.

Franchise FAQ

If the FAQ don’t answer your queries, please click on the ‘Enquire Today’ button below.
Or call the NZ Master Franchisor, Shannon Thomas: + 64 21 861 671
Are franchised businesses more successful?

Generally experts agree that franchised businesses have a better chance of success compared to independent small businesses – due to a variety of factors, including:

• The vested interest that the Franchisor has for the Franchisee to succeed
• The proven business model which has been tried and tested
• Ongoing support from the Master Franchisor
• The established brand and customers who are loyal to the brand

I know nothing about football or running my own business; can I still buy a Coerver franchise?

Yes, you simply need to be able to work well with people and have the drive to run your own business. Coerver® provides all the training and tools you’ll need to be successful. We help Coerver® Franchisees concentrate on two main areas:

1. Developing their businesses.
2. Delivering world-class coaching.

Would I be required to work in the business?

Yes – running a Coerver® Coaching Franchise is a full-time business, from 35 hours a week. However, there is freedom and flexibility to fit this around your lifestyle/family/responsibilities.

Depending on your experience and areas of expertise, you may choose to take responsibility for the management and administration of the business. You don’t necessarily need to coach and you may employ football coaches and team leaders (Coerver® can assist you to recruit team members).

Would I get support/training in opening and running a Coerver Franchise?

Yes, Coerver® offers full training and support. Coerver’s proven systems, support and training means you and your team will become leaders in technical football coaching and a preferred supplier in the sports coaching sector.

Coerver’s support package includes:

  • Onboarding training: on becoming a Franchisee, you’ll attend an in-depth, two-day workshop in Auckland; an induction to Coerver from both a business management and technical football perspective.
  • Ongoing training and management support.
  • The Coerver Lab: an online portal for access to all the session plans, marketing images, guidelines and videos you’ll need to help you run your Franchise.
  • Local and national brand marketing campaigns.
  • A comprehensive Operations Manual, and a Brand Guidelines Manual: detailed, user-friendly information about every aspect of running your Franchise.
  • A listing on the Coerver® Coaching NZ website - a full eCommerce website which will handle all your customer bookings and payments.
  • Regular business/technical calls, meetings and webinars to address any business, operations or coaching issues.
  • Optional international Coerver® conferences and events.
What Franchise territories are available?

Coerver® is franchising throughout New Zealand. Franchise territories of equal opportunity are available. Each Franchisee will have their own territory and a Franchisee may purchase multiple franchises. Please Request the Franchise Brochure for more information or contact Coerver® Coaching NZ.

How much does a Coerver® Coaching NZ Franchise cost?

The cost of each Franchise Territory can vary – we provide an indication in the free Franchise Brochure which we can email to you. We’ll also discuss costs with you during the Application process.

Can I sell my Franchise?

Owning a Coerver® Coaching Franchise is also an opportunity to build a saleable asset. Each Franchise is independently owned and operated - as such, you are free to sell your Franchise.

NB: The purchaser must be a person approved by Coerver® Coaching Franchising. They must also be successfully vetted by NZ Police and pass our Child Protection Policy.

How long does the Franchise agreement last for?

Coerver® Franchise Agreements are for 5 years, plus 5 year option.

How long does it take to open a Coerver® Franchise if I decide to become a Franchisee?

Depending on the territories available, legal processes and training, it generally takes approximately 4-8 weeks.